pdf kindle Celebrity Inc by Jo Piazza – latinboyz4play.com
Uple of chapters that felt a bit off key to me were those which focused almost xclusively on numbers Yes this is ultimately a book about the big business of show business and Piazza does a pretty good job of simplifying percentages and medians and such for the layperson which is good since I m far from being a master It Hurts When I Poop! a Story for Children Who Are Scared to Use the Potty economist but I felt my interest drifting away in the places that veered into pie charts and studio losses per annum instead of using the formula of current celebrityxamples to get a point across There s also a chapter given to Ashton Kutcher and how he apparently got in on the ground floor in terms of monetizing absolutely Here With Me (Together everything he does I glazed over during the number crunching of his ventures tooOverall this is a uick light read with a number of interesting points to make about how the celebrity machine really works The chapter about David Aruette s involvement with the Feeding America charity isspecially surprising with an Double Deception (Code Name: Danger excellentxample of how any famous person can do things anonymously if they so desire which means if you see or hear about it in your Wicked Lies (Men of Summer, entertainment news that celebrity s activities are almost certainly staged for that very reasonxploited to maximum benefit once the paparazzi or gossip rag have been tipped off by their own camp and gives a really good look into why famous people choose to associate themselves with which philanthropic ventures and how much of themselves they re willing to commit and what happens if these charity boards decide their celebrity spokesperson isn t doing their cause any favours any It s a little depressing to have confirmed what many of us already knew that Grave Tattoo everybody on screen or in our CD collections or on the sports fieldthey re all their own brand andvery single thing about their lives revolves around what can make their brand as lucrative as possible for Georgia and the Tycoon everyone in their food chain Staged romances splashy charity concerts weight gain and loss awards given and their acceptance speeches association with a corporate sponsornone of these things are organic in the least and are instead carefully orchestrated to fit intoach celebrity s predetermined narrative In other words Churchills Trial everything you love about Celebrity X is fakeIf you can handle the raw data that supports such a thesis and stillnjoy going to the movie theatre or turning on the radio this book is a worthwhile read If you d rather leave at least a little bit of mystery and allure there in order to still get a kick out of tabloid covers and benefit concerts maybe you re better off not taking this peek behind the curtain It s not pretty back there As an avid reader of celebrity gossip magazines websites and memoirs I thought I knew a bit about how celebrity works At the very least I knew celebs often court the press and get paid for photo ops But from reading Jo Piazza s A Conspiracy of Ravens (Lady Trent Mysteries excellentxpose Celebrity Inc I learned so many ways cele As a non consumer of most celebrity gossip based media the underlying subject matter of this book is outside the scope of what would normally get my attention After reading it however I almost think that on some level it s intentionally directed to people like me people who are less interested in the celebrity stories themselves than in the strategic business interests that many of us suspect are secretly driving themFull of candid insights and disclosures from the players actually involved in marketing celebrities through increasingly unconventional and Lakeside Redemption evolving outlets it s a fascinating read if you vever wondered what s actually going on in the celebrity world who s pulling the strings to make it happen and how they and their clients get rich as a result The analysis is backed up with hard statistics including charts and graphs but the prose is breezy and In Pursuit of a Princess engaging I highly recommend it both to the celebrity news audience and to dubious outsiders. E celebrities the way industry analysts would dissect any consumer brand“Anconomist at heart Jo Piazza has consistently dug deeper to try to figure out why celebrities behave the way they do and what the conseuences of their behavior will be This book puts celebrities in context but it also puts the consumer of celebrity in context No one should feel bad about Second Time Loving enjoying pop culture but they should understand how it is being marketed to them Celebrity Inc gives the reader the tools to doxactly that” Bonnie Fuller President of HollywoodLifecom.
How I Heard About The Book This book had been sitting in my Audible wish list for a while before I downloaded it so I can t recall the xact referal but I think it might have been mentioned in a Dan Kennedy newsletter a few months back The LessonArgument in Three SentencesThere is no real applicable lesson in here as the book is basically a documentary in print detailing how the uote unuote famous actually make their money and play the fame game It also talksreveals a lot about the mechanics of the ntertainment business covering things like how to buy an oscar win I guess if you are trying to be the next Paris Hilton it may help you forecastprojectplan out your income streams but it s of a Dark Awakening education on how the game is played than a playbook Why Read It Maybe you re not obsessed with celebrity like Fleur my wife is but if you are at all interested in learning theconomics of fame this is well worth a read And if you re not overtly interested in discovering how celebrities Hawks Way (Hawks Way earn their income you should Celebrity is one of the largest hottest and most in demand industries and as savvyntrepreneurs we should continue to stay abreast of other industries and how they work Family Men especially if we want to partner with a celebrity on anndorsement deal and there a are only a few better ways to get attention in this day and age than with a celebrity spokespersonKey Chapters Baby pictures how celebrities pit magazines against one another to bid for photos of their childrenReality TV how it works what it takes to get on a show how much of it is really real Creative Participation etcWeight loss can you believe some people gain weight just so they can get paid to lose it in the spotlightCelebutantes people who are famous for being famous and how to turn fame into a careerPerfumever wondered why there are so many celebrity perfumes out there and why they re marketed the way they areFeuds how launching a fight ven a fake one with another celebrity can mean you both make moneyInternet how Ashton Kutcher pioneered on Twitter and how celebrities are getting paid to advertise onlineAmerican Idol all about the show and how it was created to make money as well as the fame of those who do and don t winCharities how celebrities use charities to boost their imageConsistency the importance of maintaining a consistent and reliable image to Hollywood successFame after death some deceased stars are making money decades after their death than living onesConsumption Method AudioeBookPaperback tc Given it s not a how to style book that I felt I needed to take notes on I ve opted for the audiobook version There are some really interesting facts stats and numbers shared in the book that I would have liked to note down though and some reviews refer to charts and graphs being in the bookOther Similar Books Worth Checking Out Celebrity Leverage Insider Secrets to Getting Celebrity Endorsements Instant Credibility and Star Powered Publicity or How to Make Your Business Plus Yourself Rich and Famous Jordan McAuley If you want to go down the path of using a celebrity to promote your business project or charity Jordan s book covers the how to that Celebrity Inc left outTrust Me I m Lying Confessions of a Media Manipulator Ryan Holiday Ryan pulls back the curtains on the media and blogosphere in a similar way but Ryan mixes his own Cognitive Radio Networks experiences in with the investigatorreporter angleWhat Was Missing The celebrity industry is so large that this book could become a seriesxposing Personnel Management in Government every trick under the sun celebrities use to cash in on their fame There isn t one specific monetisation strategy I was left wanting to know about but a sports version of this book is something I would reallynjoy This was a great read on celebrity branding and how they capitalize on them I really do wish Goodreads gave us half star options as this was definitely a solid 355 and almost a 4 star Why do celebrities get paid so much than regular people to do a job that seems to afford them the same amount of leisure time as most retirees What do Bush Out of This World eraconomics have to do with the rise of Kim Kardashian How do the laws of supply and demand The Time It Never Rained explain why the stars of Teen Mom are on the cover of Us Weekly And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal After a decade spent toiling as anntertainment journalist and gossip columnist Jo Piazza asks the hard uestions about the business beh.
Ook but it got weighed down in a couple of chapters by a bit too much on the Hollywood Industrial Complex algorithm speak for me so I found myself skimming rather than absorbing But the rest is certainly The Child of the Soul and Other Stories eye opening and I d recommend it to folks who are interested in pop culture and the intricacies of their favourite famous peoples livesPiazza coversverything from how reality TV has changed absolutely Childrens Phantasies everything about fame and herxamples include an ntire chapter dedicated to Spencer Pratt of The Hills which I xpected would bore me but was rather interesting after all to the calculated risks inherent in The Soviet Union every celebrityndorsement of a charitable cause who knew it was that bloody complicated She dissects the stars and cash cows that have come out of American Idol versus the problem children and dogs in order the Gods and Heroes examples she gives forach are Carrie Underwood Kelly Clarkson Adam Lambert and Taylor Hicks and despite me never having gotten through an Science, Technology and Culture entirepisode of that insufferable show I still came away from that chapter feeling like I understood the game plan behind it all There s a full chapter dedicated to how rap beefs have No Beast So Fierce evolved over the past 10 15 years having always been good for business but now making a decided shift toward the East CoastWest Coast throwdowns being one of words rather than violence a brief history of the Tupac vs Notorious BIG and their still famous cohorts being a good illustrator of when and why this shift began it was interesting to look closely at the beef between 50 Cent and Kanye West not too long ago and to see who benefitted most from it financially and in terms of reputation and recognitionWe also get a look into how Kim Kardashian actually managed to out Hilton her friend Paris and the fine art of being famous because you re famous The number of people who become ridiculously rich for selling themselves as product is staggering and the shameless lengths to which many of them go like taking multi million dollarndorsement gigs overseas will jade ven the most fervent star gazerContemplating the Brangelina situation as one that happened by committee rather than it being about two beautiful people who fell for ach other is not surprising but like so much of this book it s a little depressing Looking at spreadsheets Last Chance Bride explaining how much of a sales boost People Magazine got after paying millions for the photos of the Jolie Pitt babies which Brad and Angelina donated to charity the way this is phrased makes one wonder if that isver true is another dose of cynical realism Even babies have a price tag when you re famous And so does death The final chapter of the book shows that a great many dead celebrities make than living ones I think the sociology major in me was most fascinated by how agencies and networks and studios can market practically any product Whos Cheatin Who? (Thoroughbred Legacy even a terrible one as long as said product read celebrity is consistent The public is willing to forgive a celebrity who has a redemption narrative orven one who s always been marketed as bad Charlie Sheen is given as the antihero in this thesis but is likely to reject someone like Lindsay Lohan who is all over the map and never sticks with any one thing good girl bad girl drug addict rehab fanatic Lawman Lover (Outlaws, embracingexisting within the LGBT community declaring herself 100% straight longnough for fans to get reacuainted and comfortable with her Piazza put it in simple terms You go to the grocery store and buy the same peanut butter City Girl in Training every week You wouldn t do that if one week it was sweet and the next it was bitter and then smooth and then crunchy withoutver knowing what you re going to get Turns out we consume our movie stars Mystery at Kittiwake Bay exactly the same way We ll buy the bitter stuff if that s what we know we re meant toxpect We don t want unpleasant surprises Dangerous Waters (Cold Case Files even if they re an improvement We are all about predictabilityThe co. Ind celebrityMake no mistake Celebrity is an industry Never in the course of human history has the market for celebrities been as saturated as it is today Nearlyvery day most Americans will consume something a celebrity is selling a fragrance a sneaker a song a movie a show a tweet or a photo in a magazineWith the benefits of Piazza’s uniue access to the celebrity market Celebrity Inc xplains in detail what generates cash for the industry and what drains value faster than a starlet downs cChampagne in twelve fascinating case studies that tackl.
Summary ↠ E-book, or Kindle E-pub ✓ Jo Piazza
pdf kindle Celebrity Inc by Jo Piazza – latinboyz4play.com
Jo Piazza is an award winning journalist editor digital content strategist and authorHer latest book How to be Married will be released by Penguin Random House in April 2017Her novel The Knockoff became an instant international bestseller in May 2015 and has been translated into 13 languagesShe has written and reported for The Wall Street Journal The New York Daily News the New York Time